Mobile network provider O2 UK has launched a new campaign on Twitter to promote its Refresh service. O2 Refresh allows customers to get a new mobile phone before the end of their current contract, for what is usually a small fee. They can change phones as often as they like, until they find one they like. That means no more waiting for the hot new phone!
The O2 Refresh Twitter campaign has launched, letting customers win a brand new phone for themselves and a friend courtesy of the provider. By hash-tagging ”#WhyWaitNominate’ and submitting a funny reason why their friend deserves a new phone, O2 will give away three pairs of new phones to the lucky winners. These new phones include a pair of Sony Xperia Z2’s, a pair of HTC One’s and a pair of Samsung Galaxy S5’s.
O2 launched the campaign by posting a Vine video of a crying phone, saying underneath ‘Got a mate with a sad old phone? #WhyWaitNominate’ encouraging the Twitter followers to take part.